The term "all caps," short for "all capitals," is commonly used in typography to refer to text in which all letters are capital or uppercase.
Allcaps is a start-up brand build on wit and irony, which is represented on all the hats. The hats are designed to be relaxed, comfortable and casual for whenever.
The brand is designed to help people who do not feel creative and to encourage them to explore their ingenuity. The central theme of allcaps is to promote and inspire creativity in people of all lifestyles and backgrounds.
Creativity and innovation are more powerful than knowledge. It is still essential to have knowledge and an education. However, once you place creativity on top of knowledge, you are unstoppable.
AO is planning on providing tips and tricks, along with each cap of Phase II to help people explore their creativity. The next phase of the brand will feature "fire idea," "brain storm," "hypocrite," and "blue lemon".